SiriusXM Radio Refresh Program is now available to Edge-partner Auctions
Auction Edge and SiriusXM are excited to announce that the SiriusXM Radio Refresh Program is now available to any Edge-partner auctions that use EDGE Simulcast! The Auction Refresh Program will give your dealers the benefit of pre-activated SiriusXM service on vehicles sold in-lane at no cost to the dealer or auction with no effort on your end - you just need to sign up!
Key Benefits:
Increased Revenue: Auctions are compensated by SiriusXM on a per-vehicle basis. The auction will receive $.50 per car.
Customer Satisfaction: Eliminating the activation step ensures customers leave the lot happy and ready to enjoy SiriusXM. Integrating this service is a win-win for your auction and the dealers, providing a seamless transition from demo to customer trial without any interruption in service.
Here’s how it works:
Effortless Integration: SiriusXM sends satellite signals through EDGE Simulcast to activate radios while vehicles are powered on during your existing auction processes. This requires no disruption to your employees or your current workflow.
Time-Saving: Dealers no longer need to individually activate radios for vehicles purchased from auction locations. This allows them to focus on selling cars, knowing the SiriusXM service is already activated.
Enhanced Customer Experience: Sales teams can easily and fully showcase the availability of SiriusXM to customers on the lot and during test drives. Once a vehicle is sold, the customer’s trial starts seamlessly as SiriusXM receives the sold record.
Value Addition: Every SiriusXM-equipped vehicle sold in-lane at auction comes with pre-activated service at no added cost to the dealer or the auction. This adds more value to each vehicle and simplifies the sales process for dealers and their customers. Once the Dealership sells the car the new owner will enjoy a 3 month trial!
Requirements: EDGE AMS (ASI or AOS) and EDGE Simulcast
To become an Auction partner, please contact: Steve Solomon, Remarketing Consultant (248) 760-6982, steve.solomon@siriusxm.com or simply click the link above to sign up!
