Custom Websites for your Auction

Key Benefits:

  • More Flexibility to customize

  • Auctions can make changes to their site

  • Fully integrated with your Auction Edge Management system.

  • Responsive tools including pop-ups and banners

  • Mobile-friendly adoption

  • Dealer tools branded for auctions

Laptop showing Auction Website

Fun Fact: you are currently browsing an EDGE Lookout site!

What is EDGE Lookout?

Strategically developed websites based on your auction's vision, goals and technical requirements

Individually branded site design that is fully integrated with EDGE ASI, EDGE AuctionOS, and EDGE Pipeline

Administrative tools that enable your dealers to maintain accounts, track floored vehicles, watch payment activity and report on performance

Simply stated, EDGE Lookout harnesses your distinctive auction brand with the entire online marketplace through the power of EDGE Pipeline.

home page of a EDGE Lookout website

Dealer Tools

Dealer Tools offers the branded experience for auctions, allowing customers to access run lists, buy-it-now lists, post-sale reports, watch lists, and more all managed through Edge Admin.

EDGE Lookout dealer tools

Mobile Friendly

Squarespace and the Dealer Tools are responsive, making it an excellent choice for auctions with customers who use a mobile device.

mobile phone

Responsive Features

Live widgets to featured vehicles, custom calendars, and sales listings.

featured vehicles
auction calendar
pre-sale listings